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Instead of
looking for customers, what if they found you? |

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Connect with customers through search advertising.
When you advertise in online search listings, you reach a targeted
audience actively searching for what you sell.
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Benefits of Search Advertising:
- Reach-With Sponsored Search,™ you can list your business in the
search results on leading sites that reach up to 80% of active Internet users.
- Targeted traffic-Sponsored Search prominently displays your business
to prospects who are already interested in the products and services you offer.
One click brings targeted sales leads directly to your Web site.
- Return on Investment-You set the price you're willing to pay for each
sales lead and pay only when your customers click through to your site. This
significantly improves your ROI.
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Yahoo! Search Marketing® is a leader in search advertising.
Sponsored Search™ lists your site in search results across the Web. So you
connect with customers who are searching for what you sell. In fact, Yahoo!
Search Marketing advertisers can reach over 80% of active Internet users.¹
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How Sponsored Search Works:
- Bid on keywords related to your business, and your listings appear in search
results on leading sites like Yahoo!, MSN and AltaVista.² The higher you bid,
the higher your listing appears.
- Manage your campaign with powerful tools, including a Budgeting Feature that
lets you determine a daily budget and spread your clicks throughout the day.
- Track your results--we'll help you identify traffic sources, understand your
Web logs and calculate key metrics.
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